Craft Focus - December 2021/January 2022 (Issue 88)

52 We’re continuously working on new products and always enthusiastic about launching them. I have so many favourites! I wouldn’t be without my stamps, Gel Press, or inks. It’s been fantastic working with Gel Press to bring out our own bespoke sizes but equally we love our Elements ink pad range. These have been so popular we’re already looking at expending our colour range again. My passion, of course, is drawing I always get super excited about the next set of stamp designs. I’m loving working on our current new release for January 2022. Do your products suit all levels of crafters? It’s very important to us that our customers enjoy using our products. We always produce products that have an achievable result, appealing to all crafting capabilities. We always aim to take crafting to an artistic level and have passion and drive to inspire people, so that they can enjoy their own journey. Our customers matter. We offer a fantastic customer service which encourages creativity and keeps it fresh and exciting, sharing tips and techniques, being part of likeminded people and championing inspiration. Craft has boomed over the last year! Have you noticed any new trends? I’m not sure about trends but something that has helped us boom over the last 18 months is social media. It’s been the key to our business and increased brand awareness immensely. We feel it’s been one of the most important aspects of marketing and helped us reach