Craft Focus - December 2021/January 2022 (Issue 88)

4 FOCUS ON 51 Lavinia Stamps Tracey Lavinia Dutton, Artist and Designer at Lavinia Stamps talks creativity, fantasy and the company’s worldwide following 60 Ancient Wisdom David Hardy, Founder of Ancient Wisdom talks to Craft Focus about the array of products available and how they have overcome challenges over the past few years 73 Mistubishi Pencil Co Rob Harradine, Head of Sales and Marketing of Mistubishi Pencil Co, UK, chats to Craft Focus about the company’s environmental responsibilities and the fabulous POSCA writing range! BUSINESS 37 The Craft Report Findings from the 2021 report which was carried out earlier this year 82 Intellectual property Dids Macdonald, CEO of Anti Copying in Design (ACID), looks at IP agreements and why they’re necessary 85 Evolution of a classic brand Penguin Random House Children’s has unveiled a brand refresh for Peter Rabbit, with a new world-building identity that places Peter front and centre of the world that Beatrix Potter created almost 120 years ago 88 Retailer comment Natasha Necati, Executive Director of Crafty Arts discusses how to make the most out of the seasonal calendar for optimum retail success! 90 Taking on a new challenge Sara Davies discusses the positives of starting new journeys and trying something new! SHOWS 23 Shows, news & events Stay up-to-date with what’s happening in your industry 29 Toy Fair Toy Fair’s Director of Fairs & Special Events, Majen Immink, talks to Craft Focus 31 Spring Fair preview The inspiring and unrivalled marketplace for giftware and crafting returns for 2022 33 Creativeworld The international creative sector is looking forward with anticipation to Creativeworld in Frankfurt 81 62 29 51