Craft Focus - Page number 45 - August/September 2021 (Issue 86)

45 COMPANY PROFILE The finishing touch! Tell us a little bit about the company. Where are you based? When did the company start? What do you specialise in? We’re the longest running ribbon printing machine supplier in the UK and have been established for more than 12 years specialising in Ribbon Printers. The company is based in the heart of the country in the West Midlands just off the M5 in Bromsgrove. We’re specialists in all forms of Ribbon Printing for a wide range of customers, such as crafters, party suppliers, gift and craft shops, garden centres, sweet shops and florists the list is almost endless and we stock everything you’re ever going to need, so are a true one-stop-shop for all your requirements! Talk us through your most popular machines. Our most popular printers are the Ribbon Writer Excel and Deluxe Plus for a number of reasons: they’re both compact and take up minimal space next to your computer, both are 300 dpi, producing high resolution print and images and both reach speeds of up to 88mm per second. Capable of printing Ribbon from 7mm to 100mm wide, along with multi ribbon printing, these printers can also print onto iron on and sew in material, as well as lanyards and clear self adhesive giving the user a wide range of potential products. We understand you’re launching a new machine at Autumn Fair – what can we expect? This autumn, we’re delighted to be adding to our range our newest model: the Ribbon Writer CLR- Commercial Light Rapide. This printer is aimed at busier small business users, requiring a faster volume of print work, for example wash care labels and multiple ribbon orders. This intelligent printer can work as a stand-alone with saved programmes or in conjunction with our recently updated Diamond Design Software. In addition, the printer can be purchased with a range of accessories such as a ribbon cutter and perforator for the more industrial jobs to save both time and money. You’ve just released new software. Tell us more! Our bespoke design software, Diamond Design, has undergone an extensive re- vamp bringing it fully up to date for the latest Windows releases and in addition will be MAC ready later this year. The software has a fresh new look and is designed for easy use for all ages and abilities. What sets you apart from your competitors? We’re leading specialists in Ribbon Printing with the largest range of ribbons, foils and stock in the UK all available for next day delivery. Our bespoke software is both easy to use and fully supported by our friendly staff who are always available for help and support. We even include basic marketing materials with every printer, whichever package you choose, to help you get up and running. We pride ourselves on excellent customer service, we’ll always go the extra mile! Personalisation and gift giving is so popular – have you seen a rise in ribbon sales recently? It has been very noticeable since the beginning of the pandemic how much more effort people are making. People are wanting to make every celebration more special as so many venues have been closed. For example, we saw a massive increase in Mother’s and Father’s Day ribbon sales this year. Christmas too has become synonymous with printed personalised ribbon. Our system gives you endless possibilities to be both creative and still earn a good income. You’re visiting Autumn Fair in September; can we expect you at any other trade shows in 2021/22? We’re delighted to be in Hall 6 Stand A32 by Partyware to launch our new range of products which is at the same time as the CHSI at The NEC. After this we’ll also be exhibiting at The Print Show held later in September also at the NEC. Then in 2022 we shall be at the Spring Fair and then making our debut appearance at Toyworld in Nuremberg, Germany, this is followed by Printwear and Promotions at the end of February also at the The NEC. Jo Insull, Sales Director at Ribbon Writer talks to Craft Focus about their exciting new machine, the Ribbon Writer CLR- Commercial Light Rapide, and their return to trade shows starting with Autumn Fair this September Ribbon Writer +44 (0)1527 877 711