Craft Focus - Page number 71 - June/July 2021 (Issue 85)

71 PROFILE not even identical twins! There really is nothing more unique to a loved one than the mark of their touch. Craft has boomed over the last year! Have you noticed any new trends? Whilst there has been distance between us all, I’ve seen a real longing for a sense of togetherness and shared experience. My jewellery crafting kit captures a precious moment with a loved one, to be treasured forever. How often do you launch new ranges? I work in a very organic way but I usually launch a new range or add new designs to an existing range every six months. How would you advise a retailer who is interested in stocking your products? The Personal Touch Jewellery Crafting Kit is smartly packaged in striking blue boxes with personalised fingerprint tape, ideal for shelf displays and making them the perfect letterbox gifts. There are no hidden costs, the kit covers everything needed to create up to two silver fingerprint necklaces, including delivery of the finished necklaces to a UK destination. The kits include illustrated instructions and access to an online tutorial video so individuals are sure to create a piece of one- of-a-kind jewellery to be treasured. What sets you apart from your competitors? I transform the exact fingerprints that are created from the comfort of home, into solid silver necklaces. No moulds are made and no casts are copied. My fingerprint necklaces truly capture the touch of a loved one. The actual piece of silver that is touched, becomes the charm that is worn. From babies through to grandparents, The Personal Touch Jewellery Crafting Kit is suitable for capturing all and any fingerprints. Do you visit any trade shows? Do you plan to visit any soon? Yes, I’ve exhibited at both BCTF and IJL, then most recently the virtual Top Drawer on Demand. I certainly plan on continuing to exhibit at trade shows in the future. They provide an opportunity to make new connections and give buyers the chance to get a real feel for my products. How did business cope during the Covid-19 pandemic and what are your plans going forward? I’ve really seen the benefits of social media during the pandemic and plan on building on my growing online presence going forward. I also hope to grow my stockists and be represented in retailers up and down the country. What new products can we expect from you in the future? New jewellery design offerings for The Personal Touch Jewellery Crafting Kit. Currently it’s only necklaces that are possible, but I’m working on releasing a kit for fingerprint cufflinks in the not too distant future, the perfect gift for grooms! BECCA MACDONALD STUDIO info@beccamacdonald.com www.beccamacdonald.com