Craft Focus - Page number 49 - June/July 2021 (Issue 85)

49 PROFILE How would you advise a retailer who is interested in stocking your products? If you’re a retailer interested in stocking either our Fine Art papers or FineNotes stationery or writing instruments please contact our UK office on +44 (0)1603 759 266 or email uksales@hahnemuehle.com Have a look at our website to see our full range of products :www.hahnemuehle.co.uk We have a wide range of marketing and POS materials to support the brand instore and we are very active in the UK market currently to raise brand awareness with consumers. What sets you apart from your competitors? Our uninterrupted history in papermaking paired with innovative power is in our DNA. We were the first artist paper manufacturer with vegan paper – since the 1960’s in fact, as we banned animal sizing and other animal or modified sources. We’ve been actively looking after our environment since we were established and created the Green Rooster Initiative, where we donate a percentage of our profits annually to environmental projects. Hahnemühle has been awarded ‘German Brand of the Century’ for inventing Digital FineArt papers for Giclée printing of photographs and art reproductions. We brought the first artist Bamboo paper in 2008 to the market and added a whole family of paper made of resource saving fibres like Hemp and Agave. This year we launched the Natural Line in fine art papers for watercolour, sketching and drawing, the first of its type on the market. As previously mentioned, we choose quality over quantity and being a reliable manufacturer of the finest paper, which guarantees consistency which is deeply anchored in our rich tradition. Do you visit any trade shows? Yes, every year we attend the Patching’s Art Festival in Nottingham which is a great event for meeting other artists and offering them the chance to experience the papers first hand. This year the event will be virtual on the 2 nd -3 rd September where we will be taking part in live online events. Next year, we look forward to the show returning again in its normal format. We will also be attending the London Stationery Show on the 5 th -6 th October this year to launch our new FineNotes Writing Instruments range. How did business cope during the Covid-19 pandemic and what are your plans going forward? With an uninterrupted history of 437 years, we encountered many challenges and together we’ll get through this as well. The health and safety of our employees, customers and partners is our top priority. Our production, converting and finishing departments in Germany are fully operational at this time. Strictly separated shifts have been implemented and remote working where possible to ensure minimum risk to possible Covid-19 exposure. As an expert in high-quality filter papers, we developed a mouth and nose cover made of paper only – HaMuNa ® Care – and increased our production of consumables for Covid-19 PCR and other tests – so we’re a mission critical production facility. What new products can we expect from you in the future? We’re an innovative company which creates high quality products for artists, designers and photographers alike, rest assured we’re focussed on moving with market trends and continue to be at the forefront of new product developments. We’ve also ventured into new complementary products such as our FineNotes Writing Instruments and the recently launched Natural Line within our FineArt range. We’ll continue to work with our scientists, technologists, artists and photographers to deliver original products that are respected and loved by those who use them. Hahnemühle UK Ltd +44 (0)1603 759 266 uksales@hahnemuehle.com www.hahnemuehle.co.uk