Craft Focus - April/May 2021 (Issue 84)

How would you advise a retailer who is interested in stocking your products? Come and have a chat with us, we’re actively looking for retailers now as we have the ability to provide the stock required and want to grow our brand. If a retailer is unsure, then why not try a trial run of our products and we can progress from there. Please get in touch to find out more! The products and packaging we supply, really stand out on a shelf. What can we expect from you in the future? You can expect to see us on the shelves of retailers and all over social media. We’re passionate about our company and want to grow as much as we can over the next 12 months. Although retailers aren’t physically open now (at time of writing), we’ve found great success in online retail and will continue to pursue that until high street retail is available. How important is packaging to you? Describe your style. Packaging of a product is extremely important; we have spent a lot of our time on how our products are presented. When you purchase a product, you want to be impressed by how it arrives and what it looks like. We want our customers to feel excited every time, whether it’s the first time or the eighth time the customers has purchased our product. We want that excitement to feel almost as good as the products themselves. I’d say our style is modern, colourful but tasteful so the products will appeal to everyone. Do you provide PoS or can you advise retailers how to present your products? We Provide PoS but we like to work closely with retailers also, so that the products are presented at their best and so is the brand. You’ve just released new mini melts − tell us more! Mini Wax Melts are something we’ve been working on for a while now, they’re made up of mini paw prints − beautiful in design and not like anything I have seen on the market before. You only need a handful in a burner for them to smell amazing. The bag they come in are much bigger than anything else we do, making it very good value for consumers. What’s your favourite scent and why? Currently our favourite must be Seychelles, just because right now when it’s cold and we all wish we could be on holiday in the sun, this really feels like you’re by the sea, on a sun lounger with a cocktail in hand. +44 (0)7786 516 040 www.topdogcandles.com 41 PROFILE