Craft Focus - February / March 2021 (Issue 83)

68 Meet the pr os Shirish Jain executive vice president of KnitPro gives us the ins and outs of the Jaipur-based family-owned company Tell us a little bit about the history behind KnitPro. Where are you based? Who started the company and when? KnitPro was created from a vision that was nurtured by our founder during the time he spent in USA in ’60s and ’70s. In a reflection of his value system, he was determined to create a just and righteous organisation that espoused the fair treatment of women. Today, KnitPro is a family-owned enterprise that supports more than 1,000 employees. KnitPro is proud to be an inclusive company that supports the rights of all workers and contributes to the education of their families. A strong advocate of women’s fair wage employment, the family owned company is located in an eco-compliant facility in Jaipur, India. How has the company evolved? How are you expanding worldwide? We started our business in 2009 with a handful of products and over the years have grown to offer an unparalleled range to our customers around the world. Marquee products like Symfonie, Zing, Karbonz, Ginger, Cubics, Nova, SmartStix and Waves have been loved by knitters and crocheters alike who find the range innovative and of high quality. KnitPro’s products are available in more than 70 countries and the company continues on its path of growth by continuing to offer exciting new products and introducing improved product features from time to time. What do you specialise in? Through extensive research and development, we specialise in identifying highly specialised materials such an densified laminated birch wood, carbon fiber and metals that enable us to offer knitting needles and crochet hooks which are most suitable for fiberwork. We also have an elaborate training programme for our people that equips them to produce high quality products in high volumes on a regular basis. Talk us through your current collections. We have a wide range of knitting needles, crochet hooks and related accessories. We make knitting needles and crochet hooks in various materials like laminated wood, carbon fibre, aluminium, brass, Japanese bamboo, etc. Few of our most popular product ranges are Symfonie, Karbonz, Zing, Cubics, Ginger, SmartStix and Waves. Our complete product range can be seen on our website at What’s your bestselling product? Symfonie needles continue to be our bestsellers since the time we started the business. These are made of densified laminated birch wood. Knitters around the world love these needles due to the high quality of these needles, they’re vibrant colours and the chevron pattern.