Craft Focus - February / March 2021 (Issue 83)

4 FOCUS ON 31 Crafter’s Companion Sara Davies MBE, founder and creative director of Crafter’s Companion discusses how Crafter’s has paved its way through 2020 and the plus points from lockdown such as having more time to spend at home with her boys 60 SES Creative Damien Collett, head of sales – UK and Ireland for SES Creative tells us about SES Creative, the company with an ethical, educational product range to get children into crafting from year one! 68 KnitPro Shirish Jain executive vice president of KnitPro gives us the ins and outs of the Jaipur-based family-owned company 76 Littondale Craft Fabrics Andrea Heaton, director of Littondale Craft Fabrics and Waddings (formerly Ebor Fabrics Ltd) discusses their own collections designed by herself and husband Andrew, and takes us back through the history of this renowned fabric company 35 BUSINESS 39 Post pandemic insights Beth Tait, managing director at Go Inspire pieces together new post-pandemic customer segments 82 Crafting & mental wellbeing The marketplace for makers, LoveCrafts. com, has reported huge growth in the UK this year, as the public turns to crafting as a primary method to manage their mental health during the pandemic 86 Online infringement Dids Macdonald, CEO of Anti Copying in Design (ACID), looks at online infringement, and how you can combat it 91 Taking the plunge – turning your hobby into a business Sara Davies discussed how to take the next step in developing your hobby into a business venture SHOWS 23 Shows, news & events Stay up-to-date with what’s happening in your industry 28 Consumer Goods Digital Day Creativeworld will take place once in 2021 with Christmasworld, Paperworld and Ambiente as a digital event. The Consumer Goods Digital Day is the digital meeting point for the industry and will take part on 20 th April, 2021 70 68 60