Craft Focus - February / March 2021 (Issue 83)

In 2022, normality will resume. Creativeworld will take place from 29 th January to 1 st February, 2022 - parallel to Paperworld and Christmasworld (28 th January to 1 st February, 2022). ABOUT CREATIVEWORLD 2021 Once a year, Creativeworld brings together the entire DIY sector in Frankfurt am Main. For this year, the digital edition offers the consumer goods industry a place to meet digitally, to exchange ideas and to obtain information. CREATIVEWORLD’S PRODUCT GROUPS The product diversity at Creativeworld is huge, ranging from every conceivable material and tool for painting, handicrafts, gluing, sewing, modelling, kneading clay, adorning, decorating to high-quality papers and paints, easels, brushes and graphic accessories. Hobby and handicrafts The product segment encompasses handicrafts materials and sets, paints, gemstones, decorative stones, felt, hobby and handicrafts books, porcelain painting, scissors, face paints, wax crayons, silk paints, florists’ requisites, gift wrapping materials and other DIY articles. Graphic artists’ and artists’ requisites The product sector encompasses high-grade paints and paper, canvases, palette knives, brushes, easels, watercolour sticks, chalks, charcoal, sketch books, graphic artists’ accessories and creative tools. Graffiti and street art On the subject of street art, manufacturers show a wide range of products. These include: airbrush and accessories, primer and fixative, spray cans, acrylic colours and markers, graphic markers, lacquer painting pens, paint crayons, calligraphy pens and pencils and Aqua Brush Pens. Handiwork and textile design Trade visitors will find sewing machines, wool, yarns, buttons, textile materials, fabrics for embroidering, knitting, sewing and crocheting. Creativeworld target groups Every year Creativeworld attracts more than 9,000 trade visitors from all over the world to Frankfurt am Main. The top purchasing decision-makers come from: Retail trade; retail chain stores; speciality markets; department stores; wholesale and foreign trade; mail order business and e-commerce. ABOUT PAPERWORLD 2021 Paperworld is a huge trend and business platform for the international office and stationery sector. For this year, the digital edition offers the consumer goods industry a place to meet digitally, to exchange ideas and to obtain information. Paperworld’s product groups At Paperworld, everything related to stationery, office supplies and writing instruments is divided into the two areas the visionary office and the stationery trends: Office covers commercial office supplies, while Stationery concerns paper and stationery products for private use. Visionary office: The modern workplace The entire world of commercial office supplies; here you’ll find every product segment that transforms the workplace of tomorrow into a visionary office. Office supplies at Paperworld Products related to commercial office supplies: office machines and equipment; organisational and presentation aids; office paper, notebooks and calendars; writing and drawing utensils; IT and printer supplies; adhesives, stamps The stationery trends: Fashion-conscious paper goods and gift items Paper goods, high-quality accessories, gift items and greeting cards for a modern lifestyle; German and international exhibitors with paper and stationery products for private use present their new ideas, designs and lifestyle range of goods. Writing and drawing utensils at Paperworld Lifestyle product groups in paper and stationery supplies for private use including writing and drawing utensils, high-quality paper and lifestyle products; greeting cards, gift articles and wrapping; and school supplies. Paperworld target groups With its broad range of products, Paperworld is aimed at both national and international trade visitors. Target groups include: stationery and paper goods shops; book trade and bookbinders; gift boutiques, interior design and decoration trade; toy and leisure items trade; department stores and supermarkets; wholesale trade; online and mail order firms; large trading organisations. 29 PREVIEW