Craft Focus - October/November 2020 (Issue 81)

14 KNITTING FEVER INC. Encounter the new Noro packaging and you’ll notice one of the big changes right away: a beautiful black-and-white ribbon encircling the yarn. The ribbon features Japanese text (translating to ‘World of Nature’) and is, says Knitting Fever’s COO, Jeffrey Denecke, “similar to a seal of Noro authenticity that needs to be broken to unwrap the yarn.” (The ribbon is also reusable, making it both eco-friendly and fun.) Just as important, the ribbon is intended to emphasise the beauty and value of the yarn it surrounds. By wrapping each ball of yarn “like a gift to be opened,” in Denecke’s words, the ribbon is a nod to the importance of presentation and wrapping in Japanese culture. In Japan, how a gift is presented is often as important as the gift itself. Carefully wrapping an item, whether a gift or even something purchased at a store, symbolizes the importance of the item and transforms an everyday object into something special. Take a moment to appreciate the elegance of the wrapping before you dive into your latest project in beautiful, natural Noro yarns. customerservice@knittingfever.com www.knittingfever.com PEAK DALE PRODUCTS To knot or not to knot. That is the question. This brand-new macramé wall hanging kit is here and if you’ve ever fancied a go at decorative knotting then this is the one for you. With everything you need, you’ll be creating your own home decor in no time. Included in the box is approximately 60m of natural macramé cord, a wooden dowel to hang your creation on, some assorted wooden beads for decoration and a plastic sewing needle to help threading the beads. Full clear instructions are also included. sales@peakdaleproducts.co.uk www.peakdaleproducts.co.uk EXACLAIR The new Mini Couz’IN Decorations to hang (Dogs) from Avenue Mandarine (KC109C) provides crafters the opportunity to sew their own decorations. The box includes a plastic needle, threads and pre-cut felt pieces to create a range of canine inspired decorations. +44 (0)1553 696 600 sales@exaclair.co.uk www.exaclairlimited.com