Craft Focus - October/November 2020 (Issue 81)

10 Nextrade App to be launched in autumn 2020 More than a year ago, Nextrade was launched as the first B2B marketplace in the home & living industry and quickly attracted a large number of participating suppliers and retailers both nationally and internationally. “The fact that the response continues to be strong even in such a challenging year as 2020 shows us above all the following: Nextrade is exactly what the industry needs. We are very pleased with the development of the platform”, says Philipp Ferger, managing director of nmedia and group show director of Tendence and Nordstil. The app will be available for free download from autumn 2020. The use of the marketplace is also free of charge for retailers. With the launch, Nextrade takes the next step and makes ordering on the B2B marketplace even more flexible and versatile. “Retailers on Nextrade are becoming now truly mobile and can use Nextrade in future when ordering directly on site at the trade fair. In this way, we’re sustainably linking personal trade fair encounters with the digital advantages of the platform,” Philipp Ferger continues. Retailers can thus order the latest products from their new and regular suppliers via Nextrade directly at the trade fair and at the same time receive all data. “In the course of the ordering process, retailers can already directly be provided with all image and product material – in exactly the format in which the retailer wants it. But the app is also a convenient tool for retailers outside of the trade fair, allowing them to scan products directly from the shelf and reorder them using one single system,” explains Nicolaus Gedat. The Nextrade app also serves retailers as an extended counter during the sales talk in their own store. When customers ask for alternative colours or product variants, a tablet or smartphone is all that shop owners need to check product availability in real time. “Thanks to the drop shipping function, retailers can also have the requested products delivered directly from the supplier’s warehouse to their end customers. This not only shortens transport routes, but also reduces packaging and storage costs,” Gedat continues. For further information about the app, visit www.nextrade.market Rex London’s brand refresh Winner of a Queen’s Award for Enterprise in 2019, the giftware company Rex London has been on an ongoing journey to define its distinct style and build on the signature collections that you already know and love. Along with a new brand promise, the company is delighted to introduce a new logo and fresh new look, to reflect the style and originality of its gifts. Rex London has always been the home of wonderful gifts for all occasions, but more importantly, for every non-occasion. After all, a special occasion doesn’t have to be a birthday or Mother’s Day or Christmas. It can just be, ‘I saw this and thought of you’. Rex London are the designers, curators and sellers of these kinds of gifts. They call them Gifts of Random Kindness: beautiful products that customers can afford to give whenever they want. Not only because they’ll bring joy, but because they’re priced so beautifully that retailers can treat their customers with equally beautifully priced products. For further information, visit rexlondontrade.com Knitting Fever and Jody Long launch designer yarns British knitwear designer Jody Long is encouraging a new generation of knitters with his young, fresh approach. Jody is also a top selling author with more than 10 knitting titles to his name. He’s been designing for yarn mills around the globe and celebrities. He has a real wealth of knitting knowledge that really comes to light in his designs. Jody is a senior knitwear designer for Knitting Fever, and together they have collaborated to create and launch the Jody Long brand of luxury designer yarns. Each yarn is supported with its own pattern booklet. Visit https://www.jodylongknits.com/ to experience the collection and find a stockist near you.