Craft Focus - April/May 2020 (Issue 78)

4 FOCUS ON 25 Who’s on the cover… David Husbands’, director of Viridian, discusses why the friendly craft company continues to thrive year after year 49 Stick with it Managing director of Shurtape, Jason Burns, explains why retailers should be stocking the company’s products 56 Royal seal of approval Marketing executive Suzen Pope reveals what Royal Talens has in store for 2020 69 Thirty years young Charlotte Tolley, buyer of craft, gift & toys at Country Baskets, takes us on a journey over the past 30 years 78 Time for tea Fresh papercraft ideas from founder Joanna Davies 35 BUSINESS 82 Growing sales in your creative business Business advice from Future Retail 84 Cyber security Dids Macdonald, CEO of Anti Copying in Design on how to best protect your designs 85 You’re hired! Apprenticeships offer a smart, cost-effective way to develop your workforce, says Sara Davies 86 Take your customers on a journey Virtual reality in retail 88 How to save the high street Federation of Small Businesses (FSB), discusses how community and creative thinking could be key SHOWS 27 Shows, news & events Stay up-to-date with what’s happening in your industry 35 CHSI Stitches Catch up on what happened at this year’s event 51 London Stationery Show Plan your visit to this great show 60 Creativeworld & Paperworld review Michael Reichhold, director of Creativeworld, looks back on the success of this year’s show 78 56 86 49