Craft Focus - Feb/Mar 2020 (Issue 77)

30 Workshop schedule The show will also feature a comprehensive workshop programme. Stylist, florist and freelance editor Jutta Nowak will demonstrate how to make a statement hoop using tubular yarn, while Nienke van der Zwan will look at creative plate decoration, inspiring by the ancient Aboriginal art of dot painting. Tailor Inge Szoltysik-Sparrer will explain how to place zippers perfectly on clothing, while Mia Führer’s session will show visitors how to make their own stylish kimono. Participants will receive a pattern in their size and a choice of fabrics. There will also be a marketing focus, with social media expert Mikaela Ioannou looking at the ways in which retailers can use Facebook to promote their business. Susi Strickliesel will also advise on making the most of Instagram stories. Stylist and set designer Tanja Kosub will give a practical workshop discussing how product photos can become a magnet for customers, looking in detail at optimal image composition. Lastly, Kati Müller will show visitors how they can use a bullet journal to become organised and successful. Find out more at hh-cologne.com INDUSTRY GETS READY FOR H+H COLOGNE Exhibitors and buyers are gearing up for H+H Cologne, which takes place from 20 th -22 nd March at Cologne Exhibition Centre. With 16,000 international visitors expected, this enormous event will showcase the latest products, trends and collections across knitting, embroidery, crocheting, sewing and other popular crafts. The theme for this year’s event is ‘Rock your success – success through creativity’. The event will open with a series of talks by photographer and businesswoman Nina Schnitzenbaumer, who will discuss a range of business strategies, explaining how others can reach their customers effectively. Other highlights will include Gabriela Kaiser, whose interior design presentation will look at attracting your target audience, explaining why bricks-and-mortar retailers need to offer their customers more than just products on shelves. PR manager and editor Katrin Speer will also be on hand to present the most important rules for sustainable customer relationships, while communications guru Sarah Steiner will focus on the elements of good service. Elsewhere, online marketing expert Sven Deutschländer will reveal how bricks-and-mortar businesses can use Google Maps to win the attention of customers.