Craft Focus - Jun/Jul (Issue 73)

59 PROFILE Caught on film Grafix has supplied plastic film for more than half a century. Owner Hayley Prendergast explains what the company can offer to craft retailers How long has Grafix been in business? For over 50 years, Grafix has provided quality plastic films to the art, craft, graphic, drafting and design communities. Over time, the use of our film has changed, but our commitment to deliver the information and materials our clients need remains as strong as ever. Grafix continues to offer innovative ideas, creating new products to serve our customers’ requirements. What are the products our readers should know about? We provide a wide range of choices, from surfaces for painting and drawing to adhesives, printables and even those that shrink! This last film can be designed, cut out and baked, with creations decreasing to 20 per cent of their original size and becoming nine times thicker. We also offer Artist Shrink Film, which is great for jewellery, embellishments and children’s crafts. Computer Grafix acid-free films are printable, with vibrant colours and text that’s ideal for custom photos, overlays, stickers and window effects for scrapbook pages. The product is available in a clear and matt finish, with and without adhesive. Are there any new launches coming up? We recently unveiled an expansion to our craft plastic film collection, providing additional creative options that can be used to make 3D elements, embellishments, stencils and a mixed media surface that will coordinate with any artistic project. It’s available in a variety of finishes and thicknesses including clear, which is ideal for journals, cards and stencils. Opaque white can be used with many mediums including alcohol inks, while laser cuttable is perfect for multiple stencils. The reusable food safe option works well with sugarcraft, baking and chocolate creations. Does the company exhibit at any trade shows? Yes, we attend Creativeworld in Germany and Art Materials World in various locations around the US. If you visit any of these events, make sure you stop by our booth for updated information on our products. Is it important for you to keep up with industry trends? Of course. Keeping abreast with current trends and timeless favourites aids us in providing the creative blank surfaces that consumers love to use. Latest fashions also help us generate new designs to add to the project ideas page on our website. This enables us to educate and inspire. What’s coming up next for Grafix? Lots! Make sure to sign up for the Grafix newsletter and follow us on our Facebook, Instagram and Twitter accounts to see what we are creating next, together with updates on products and shows. forthcoming shows. “Keeping abreast with current trends and timeless favourites aids us in pr oviding the creative blank surfaces that consumers love to use.” grafixarts.com wholesale-craftsupplies.co.uk