Craft Focus - Jun/Jul (Issue 73)

39 PROFILE healthy state of mind. With a steady flow of stitches and concentration, this creative meditation is surely beneficial to all. We live in uncertain times, both environmentally and politically, and I can’t think of a better form of escapism than this mindful activity, which results in a garment that can be worn with pride. What sets Viridian apart from its competitors? As a company, we consider our customers’ needs to be paramount. We will always do our absolute best to achieve everything they need and will often go above and beyond to ensure that they are happy. We offer a next-day delivery service and the odd complaint is dealt with by putting ourselves in the customer’s shoes and striving to ensure that the end result is a happy one. Being polite, helpful and efficient is the key. Do you enjoy working in the craft industry? The thing I like most about this sector is how nice it is; the majority of people are very friendly and helpful. As a general rule, competitors would rather assist you than stand on your toes – what a great industry. This doesn’t mean we don’t consider the competition to be just that, but in a nice, co-operative way! What’s coming up next? We are always on the lookout for different products and we are currently talking to a potential new supplier. We hope to update you very soon. Viridian T: +44 (0)117 300 5244 W: viridianyarn.com