Craft Focus - Jun/Jul (Issue 73)

14 justhands-on.tv launches new website Online craft education specialist justhands-on.tv has launched a new customer-focused website. The company has been working behind the scenes for more than a year to produce the revamped site, which includes a range of enhanced features. A filter section makes videos easier to find, with users able to apply search parameters such as tutor, skill level and topic. There are more videos, with full-length workshops on techniques as diverse as appliqué, dyeing, block printing, felting, knitting and crochet. Extra tutors have also been introduced, including Gail Penberthy, Sallieann Harrison, Helen Butcher, Sarah Hatton and Fiona Goble. Free workshop notes and patterns are also available and the shop has been expanded, with technological improvements to provide better viewing on mobile devices. “I want to thank all of our followers for their feedback,” says Steve Barton, CEO. “We listened, we changed, and we are already seeing improvements in engagement and sales.” Visit justhands-on.tv for information. Search Press launches book sale Specialist craft publisher Search Press has announced a book sale for the entire month of June. Each participating stockist will offer 20 per cent off all Search Press titles, with shops encouraged to use resource materials provided by the company to draw customers in. Marketing aids will include posters, leaflets and project cards to give away, together with shelf wobblers, stickers and a social media push. Stock can be ordered until Friday 5 th July through the publisher’s network of local representatives or online at trade.searchpress.com CRAFTER’S COMPANION WINS HSN AWARD Crafter’s Companion was presented with the Merchandising Excellence award at HSN’s annual Vendor of the Year ceremony recently. The retailer was named this year’s top merchandiser for innovation and flexibility, beating hundreds of HSN partner companies across the home sector. The craft supplier has worked with HSN for 11 years, supporting the network with its on-air presentations and fostering a community of avid fans through interaction on social media. The company also supports purchasing through online magazines, video content and blog posts. “We work very closely with HSN’s buying team to ensure that our products and demonstrations are as exciting, educational and inspirational as possible,” says founder Sara Davies. “We put a great deal of work into engaging the customer, both on and off air, and in walking her through the many exciting things that she can do with our products, which I think really sets us apart from other vendors in this category.” Go to crafterscompanion.co.uk