Craft Focus - Feb/Mar (Issue 71)

focus on craft presented to an audience on the first day of the show, providing important action points for visitors to take away and apply within their own businesses. The latest report will once again feature qualitative and quantitative research covering trends, predictions, new and expanding markets and consumer insights. “It’s a pleasure to be working in the industry again,” says Linda Jones, partner at market research company Linda Jones & Associates. “In such a vibrant and ever-changing marketplace, robust and reliable research plays a key role in understanding consumer behaviour and how best to meet their needs. This information is vital to any retailer in the creative craft industry.” The Craft Report will be revealed at 9:45am on Sunday 17 th February in the Presentation Theatre. Don’t miss Regular visitors to CHSI Stitches will be able to take advantage of a host of new and returning features for 2019. • More than 200 exhibitors will be at this year’s show, making it the perfect opportunity to view new products and place orders for the season ahead. • Alongside the Craft Report, the Presentation Theatre will host inspiring and informative talks from some of the industry’s most experienced and knowledgeable figures. • For a look at craft’s most exciting start-ups and new suppliers, The Bright Sparks Pavilion will be packed with ideas. • Sponsored by Madeira, Zweigart and the Royal School of Needlework, the Stitching Forum will be the place to go for advice, products and demonstrations. • Located near the entrance, the new product showcase will give visitors a quick look at some of the most exciting innovations on display for the season ahead. • Visitors can get hands on with the latest products, techniques and trends as part of the event’s extensive workshop and demonstration programme. To find out more about this year’s essential dates and times, go to chsi.co.uk Presentation Theatre highlights The Craft Report 2019 Linda Jones will present an exclusive and insightful report, focusing on consumer changes and ways in which to satisfy customers’ needs. Steffi Stern Steffi Stern, owner and founder of The Makerss will look at fundamental attitudes to selling products and how to be authentic and passionate in business. Knititation James McIntosh and Dr Thomas Ernst are set to reveal how the new concept of Knititation, a combination of craft and mindfulness, can improve your customers’ sense of wellbeing. Sarah Cressall The founder of The Creation Station is set to share more than 20 years’ experience inspiring both adults and children to develop their creative skills, providing insights on how to connect with shoppers. Warren Knight The online marketing expert will demystify how internet customers think. He will also reveal why business owners must generate a digital marketing plan. Liz Rivers and Nicola Lugard Davies The experienced window dressers will explain how to create an eye-catching display and turn your shop front into a valuable sales tool. Paul Wright The co-founder of Hochanda will give a personal review of the social changes that have impacted on our lives in recent years, demonstrating how to build a successful business by harnessing these new and emerging technologies. No booking is required but it’s advisable to arrive early to get a seat. A full timing schedule can be found at chsi.co.uk On the catwalk This year’s catwalk shows will feature suppliers from across the globe who will come together to showcase new products and latest innovations. Events run daily, providing a first-hand glimpse of the biggest trends for the season ahead. Companies displaying the very best textiles, yarns and craft products this year will include: Katia Novita Rico Design Knitting Fever Inc Lion Brand Vlieseline Craft Yourself Silly 54 craft focus