Craft Focus - Apr/May (Issue 66)

4 craft focus business advice Under the influence 84 Michael O’Connor reveals how to succeed in the world of influencer marketing On the web 94 David Fairhurst talks website migration Branching out in your business 106 Sara Davies explains how to move into a new market sector focus on The fabric of life 44 We catch up with Paul Smith from Hantex The sharp end 47 Latest needlecraft designs Tried & tested 55 Michael Richards tries Edding’s new porcelain brush pens Arcade games 64 We chat to Ruth Oliver from contemporary craft brand, The Make Arcade Art imitating life 72 Paul Sacki from Jakar International tells us about the company’s latest products Uncommon threads 76 We go behind the scenes at The Royal School of Needlework 55 64