Craft Focus - Oct/Nov (Issue 63)

great outdoors craft focus 67 Love is a wonderful thing and makes people want to spend money on their nearest and dearest. Make the lead up to this one-day event special for your customers. Show this special day some love and bring customers into your store Be my valentine sp cial event FIVE FACTS TO HELP YOU MAKE THE MOST OF 14 TH FEBRUARY CELEBRATIONS: 1. According to GlobalData Retail, People in the UK are set to spend some £987m on items for Valentine’s Day this year. 2. Unlike Christmas, customers don’t plan ahead for this day, so make sure you have enough stock to cope with any last-minute demand. It’s a fact that 50 per cent of people wait until the weekend before or later to buy. 3. The national average spend according to WorldPay is £45, so be sure you have a wide selection of products and a range of different price points to cash in on this. 4. Millennials in the UK say that they value an experience, and this doesn’t change when it comes to Valentine’s Day. Showcase in your window display ideas such as handmade jewellery, cards, wrapping inspiration and ‘home spa treatment’ ideas such as bath bomb and candle craft kits. 5. Make sure your website has a landing page that showcases all your products suitable for Valentine’s Day. Take advantage and share it on social media streams so you don’t miss out on additional sales!