Craft Focus - Oct/Nov (Issue 63)

4 craft focus business advice six tips to success with SEO 40 Michael O’Connor from Grey Sergeant, explains simple SEO techniques to get your message across rise of artificial intelligence 64 David Fairhurst from Intelligent Retail discusses the ever-developing world of intelligent speakers and search engines get out there 77 Dominic Fleming from ICHF shares five reasons trade shows work making an impact 78 Sara Davies explains how to be seen, heard and remembered in the crafting world millennials and the retail makeover 80 The CEO of RetailStore, powered by Cybertill, shares how millennials are dictating the future of retail focus on looking after the brands 38 Jenny Hawkins explains how Personal Impressions is concentrating on managing its brands for success rise and shine 70 We talk to Chloe Endean who puts the sparkle into cardmaking with her stamp and die-cut brand crafting in the community 82 The Craft Coop is on a mission to bring community spirit back to the British high street! what’s trending 84 Five décor ideas for a stylish home craft on tv 88 Julie Bonnar caught up with the presenters as the series Craft It Yourself comes to an end on Channel 4 editors’ picks 97 Ideas that push the boundaries between stationery and craft tried and tested 98 We put Manuscript’s Deluxe Manuscript set through its paces 73