Craft Focus - Oct/Nov (Issue 63)

36 craftfocus The Association For Creative Industries (AFCI) published its preview guide – a creative business’s first-look at education and events at Creativation. Craft Focus reviewed the preview guide and also received exclusive insights about the upcoming event. See what’s new, who’ll be there, and what to register for when you make the trip. ESSENTIAL EDUCATION Keynote - Momentum: How to Grow Your Business and Brand in the Digital Age Whether you’re an independent retailer, solo designer, manufacturer or larger brand in the craft industry, growing your brand and attracting customers in the digital age is more challenging than ever. Shama Hyder, Chief Executive Officer of The Marketing Zen Group and Top 30 Under 30 Entrepreneur honoree, will inspire those who attend the Keynote with how to create the momentum necessary to stand out and compete in today’s noisy marketplace. Attendees will learn how to consistently market and grow their business in the face of unrelenting change; generate more ROI from current marketing strategies, and leverage digital trends to reach a wider audience. General session - The Children’s Craft Category: Understanding the Shopper Journey to More Effectively Engage Consumers with Creative Inspiration to Improve Category Productivity How do you get to the heart of kids crafts shoppers? Leaders at Crayola, LLC – Karen Waters, Director, Content Marketing and Social Media; Beth Ondush, Merchandising Manager; and Rick Stringer, Vice President, Customer Solutions – will share what they’ve learned about the category and specifically kids crafting purchase occasions, the shopper’s experience along the path to purchase, and practical recommendations to attract, engage and convert shoppers to purchasers. TRADESHOW TEASERS Edible Arts District Edible arts is the event spotlight, and is more mainstream now than ever before. The new Edible Arts District will feature edible arts vendors, including title sponsor Satin Ice, expanding the category’s presence on the tradeshow floor. Retailers and other attendees will learn about the crossover that exists between edible arts and traditional crafts, and how edible arts could be a new profit opportunity. Explore new and exciting opportunities to take your business to the next level at Creativation creativity lives here DIARY DATE Show: Creativation When: 18th - 22nd January 2018 Where: Phoenix Convention Center, Phoenix, Arizona Who: Association For Creative Industries Web: creativationshow.org Trade floor opening times: Saturday: 10am – 6pm Sunday: 9am – 6pm Monday: 9am - 4pm