43 COMPANY PROFILE JUSTCRAFTS (WHOLESALE) LTD +44 (0)1453 886575 sales@justcraftswholesale.co.uk www.justcraftswholesale.co.uk If you require any of their more specialist fabrics, just let us know — we’ll be more than happy to source and supply them for you. Talk us through the current products you’re particularly excited about. Do you have a favourite? It may seem strange, but we never cease to be excited by the Elbesee embroidery hoops. Although we have been supplying them to customers in the UK and overseas for as long as we can remember, we’re always delighted to see the beautifully stitched projects they’re used to create, many of which are proudly displayed by our customers. The Elbesee Easyclip frame has proven extremely useful. Its uniquely designed clips, made by Elbesee, securely grip your project to maintain perfect tension while stitching. Elbesee also produces traditional rotating frames, where your project is stitched directly to the tape arms. The interchangeable parts allow you to mix and match components to create the ideal frame for your project. Side arms are available in 15cm, 22cm, and 30cm, with widths ranging from 22cm to 100cm. Hobby & crafts have boomed over the last two years! Have you noticed any new trends? We’ve seen an encouraging growth in younger stitchers in recent years. We’ve always believed that stitching — and indeed creating items of any kind — has a genuinely positive impact on health. While beginners often start with smaller projects that provide a sense of satisfaction and achievement, this frequently leads to larger and more ambitious projects as experience and confidence grow. How would you advise a retailer who is interested in stocking your products? Many of our customers have a genuine passion for their chosen craft, and understanding that passion is key when selecting a product range. Research plays an important role — listening to customer feedback will help you identify what they are looking for and how their needs may be evolving. Adding products that complement your existing range is an excellent way to expand your selection. Building on what already works well, retailers can introduce greater variety while maintaining a focused and cohesive selection. What sets you apart from your competitors? We’re passionate about needlecraft, proud of our UK-made products, and here to help every stitcher What are you looking forward to most over the next year? We’re looking forward to continuing to grow and evolve alongside our customers. Discovering new product ranges, strengthening relationships with both long-standing and new customers, and supporting the next generation of stitchers is something we are particularly excited about. Above all, we look forward to seeing the creativity our products help to inspire over the coming year. What new products can we expect from you in the future? We’re always exploring new product ranges, and subscribing to our website newsletter is a great way to stay up to date with our latest products, special offers, and news.
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