42 Crafting in the Costwolds Richard Cook, Director at Justcrafts (Wholesale) Ltd chats to Craft Focus about supplying the retail and manufacturing trade with needlecraft and haberdashery since 1983 Tell us a little bit about the company. We’re a family-owned company based in the Cotswolds, proudly supplying the retail and manufacturing trade with needlecraft and haberdashery products since 1983. Our mission has always been simple: to provide a fast, friendly service and deliver quality products direct from stock. We take great pride in offering thousands of UK-manufactured products, including the renowned Elbesee range of embroidery hoops and frames, alongside the extensive Berisfords collection of ribbons. We work hard to ensure that every product featured on our website is available for immediate delivery. After more than 40 years in the industry, we continue to evolve our product range, enabling us to offer a wide selection of high-quality products at competitive prices. Our success is built on the loyal support of our customers, many of whom we have had the pleasure of working with for decades. We’re also fortunate to collaborate with a diverse network of businesses within the needlecraft community, both in the UK and overseas. These like-minded partnerships continue to inspire and shape what we do. At the heart of our business is our small, friendly team. Their stability, expertise, and passion have driven our growth and helped us develop the extensive range of products we offer today. Who founded the company and why? Originally founded by Frank Stone (Kidderminster) Ltd, who were manufacturing tapestry canvas in Kidderminster in the early 1980s, Justcrafts initially supplied the retail trade with Frank Stone canvas alongside a range of needlework products. In 1987, Justcrafts relocated to the Cotswolds, where the business continues to operate today. How has the company evolved? While our core focus has always been needlecraft, our product range has grown over the years to include buttons, ribbons, and fabric dyes. What do you specialise in? Alongside our extensive range of needlecraft products, we’re the only stockist of the complete Elbesee range of tapestry frames and embroidery hoops, all manufactured in the UK. We also stock an extensive selection of Zweigart embroidery and tapestry fabrics.
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