41 COMPANY PROFILE SOLOCRAFTS +44 (0)1614 647 313 sales@solocrafts.com need time now to make all the things I would like to! Hobby & crafts have boomed over the last two years! Have you noticed any new trends or specific themes? Over the past few years, we’ve seen a real change in the speed and shape of trends. Historically, craft tastes were across the board and easy to spot – such as the owl craze from a about 10 years ago. Today the internet has turned demand into micro-trends which can ignite overnight via TikTok / Instagram, etc. These peak really fast, then fade just as quickly. This makes it harder to call clear trend shifts; the cycle time has shortened from seasons to weeks. Our challenges are being ready and able to respond when products take off so retailers have what they need when they need it! How would you advise a retailer who is interested in stocking your products? Get in touch with us, we have a huge range and would love to help you find the right products for your store. You know your customers, and we know our products, lets pool our expertise! What sets you apart from your competitors? We’re a small company concerned with providing quality products from around the globe and working outside the box to support shops and businesses to grow. We have a loyal and committed team who take pride in doing a great job and treating your company as an extension of our own. Do you visit any trade shows? Do you plan to visit any soon? We’ve recently attended the UK Hand Knitting Association trade show for the first time in Harrogate, this was a great success, and we learnt a lot about the yarn business which is still quite new to us. We plan to attend again in 2026 and look forward to meeting new and existing customers there. What are you looking forward to most over the next year? We look forward to bringing more stunning and popular needlework designs to the UK market from our partners Design Works, Janlynn, Riolis, Aine, Vervaco, Lanarte, Merejka, Permin, VDV of Kyiv, Gobelin-L and Diamant. We’re also keeping our eyes out for new opportunities and great products not currently available in the UK. What new products can we expect from you in the future? We hope to increase our yarn offering as well as keeping up to date with new products from all our current brands – this keeps us very busy!
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