TOY FAIR www.toyfair.co.uk www.instagram.com/toyfairuk https://uk.linkedin.com/company/the-toy-fair book specialists Jo & Nic’s Crinkly Cloth Books, who are all set to showcase their latest launches and bestsellers. What stalwarts can we expect to return to Toy Fair this year? It’s always encouraging to see exhibitors return to the show time and time again, and this year is no different. We look forward to seeing some of our industry stalwarts again this year, including The LEGO Group, the global brand behind the bricks that inspire creativity, imagination, and hands-on learning through play; Vivid Goliath, the developers, manufacturers and distributors whose portfolio is brimming with a plethora of products and whose mission is to inspire and connect families and young minds; Playmobil, the creators behind the detailed playsets and figures that encourage imaginative role-play and storytelling in children; Orchard Toys, whose educational games and puzzles help children learn whilst they play; Skillmatics, helping children build core skills through playful, learn‑through‑play experiences; and Jazwares, designing and manufacturing plush toys and licensed own-brand toys including including the viral Squishmallows line, to name just a few. What should visitors do in preparation for the show? To get the most out of this year’s show, visitors should first head to the Toy Fair website, where they will find a full list of exhibitors lined up for 2026, and register to attend the show. Regularly checking social media channels as well as the website ahead of the show is always advised and with the introduction of our app, visitors are able to plan their schedule in advance. All those who download the app in advance will be able to access vital exhibitor information, press releases and FAQs whilst managing meeting schedules efficiently to make the most of every minute. With the right level of pre-event planning, each visitor will get the most out of Toy Fair. Visitors can also view the online exhibitor listing on the Toy Fair website, for a more detailed look at the products that our exhibitors will be showing. There are lots of amazing exhibitors to get through across the three days, so make sure to plan accordingly. 31 TOY FAIR
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