9 INDUSTRY NEWS Industry news Latest news from the craft industry Figured’Art appoints Helen Cottrill Figured’Art, a leader in innovative DIY art kits, is proud to welcome Helen Cottrill as its new Business Development Director, with a key focus on expanding the brand’s presence within the UK retail market. Founded in 2018, Figured’Art has rapidly established itself as the market leader in DIY art kits, offering a wide range of creative products including paint by numbers, diamond painting, and other artistic leisure activities. With more than 1,500 exclusive designs and five strategically located distribution centres across Europe and the USA, the company ensures high-quality, accessible creativity delivered within two to three days to customers worldwide. Helen brings with her more than 30 years of experience in the gift and collectible industry, having spent most of her career at Enesco as Marketing and Product Director. Following a brief break during which she worked with Blade and Rose as a Marketing Consultant, Helen is returning to the gift and craft sector full-time. “I’m very product-oriented, and I fell in love with the collection at Figured’Art,” said Helen Cottrill. “The quality and innovation is exceptional, and it was no surprise to discover they are market leaders in their field. The attention to detail really elevates the product—and their 175,000 Instagram followers clearly agree. I see so many exciting opportunities ahead.” Anthony Pinna, Co-Founder of Figured’Art, added: “We’re delighted to be working with Helen. Her wealth of experience in the gift industry, especially in marketing, licensing, and sales, will be a real asset to our continued growth and development in the UK market.” With Helen’s appointment, Figured’Art is set to strengthen its retail presence and build on its mission to make creative expression accessible and enjoyable for everyone. For further information contact helen.cottrill@figuredart.com Pentel celebrate the launch of Hobbycraft TV Pentel is proud to announce its collaboration with Hobbycraft as the UK’s largest arts and crafts retailer marks its 30th anniversary with the launch of Hobbycraft TV. The brand-new TV channel went live on 4th September at 7:30am on Freeview 97, with shows also available online and via YouTube. Viewers can look forward to daily demonstrations from expert crafters, designed to inspire creativity across all skill levels. Hobbycraft TV will make it easier than ever for craft enthusiasts to learn new techniques and purchase the materials they need to bring their projects to life. Steven Hubbard, Board Advisor for Hobbycraft, comments: “At Hobbycraft TV we want to offer a broad and renowned variety of brands, and so we are excited to be partnering with Pentel, who are known globally for their innovative products and affordable stationery range.” Lisa Davis-Lindholm, Pentel’s Channel Manager, adds: “I’m delighted to be working with Hobbycraft TV to promote our exciting range of Pentel Art products on this new channel. It’s refreshing to see a customer investing in new opportunities and growth—especially in a climate where many are reducing their market presence. This forward-thinking approach is both inspiring and encouraging.” This partnership reflects Pentel’s commitment to supporting creativity at every level, while celebrating Hobbycraft’s three decades of success and its innovative move into TV.
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