7 EDITOR’S LETTER On the cover Our beautiful cover image features patterns from Zweigart’s Booklet 106/102 Festive Joy; featuring: 3984 Murano, 3609 Belfast, 3256 Bellana and 3793 Fein-Aida. For further information, visit: www.zweigart.de/embroidery The golden quarter This crucial time of year is huge for retail as consumers start their Christmas shopping. We’ve been dropping hints of Christmas goodies since the summer – as we know ‘Christmas in July’ is all-important in strategising your marketing, securing stock early and getting a head start on your winter sales. This issue, we have part two of our festive special – featuring everything from traditional Santa motifs to the quirkier donkey cross stitch kits from Heritage Crafts – super fun. Following this, we have Creativeworld’s latest trend predictions curated by Stilbüro bora.herke.palmisano. Always a fascinating read! As a stationery addict, I love making my working from home station a pleasure to be – and so, we have a product feature dedicated to desktop accessories! If that’s not enough, we’ve pulled together a sparkling selection of what’s new and noteworthy across patchwork & quilting, embroidery & tapestry and artist supplies. As always, we have the latest trade fair news and industry updates to keep you abreast of new developments in the retail sector. As you know, we love hearing from you, our valued readers, so do keep in touch – you can email me at editor@craftfocus.com Enjoy the issue! Louise Prance Editor Rachel DESIGN +44 (0)1376 535 616 artwork@craftfocus.com ACCOUNTS +44 (0)1376 535 616 accounts@craftfocus.com MANAGING DIRECTOR Sarah Ellis +44 (0)1376 535 602 sarah.ellis@craftfocus.com Craft Focus is solely owned, published and designed by Ellis Media and Events Ltd. Whilst every effort was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal responsibility for any errors or omissions, nor can they accept responsibility of the standing of advertisers nor by the editorial contributions. The views expressed do not necessarily reflect those of the publisher. Craft Focus is published six times a year. ISSN 1758-0900 @craftfocus @craftfocusmag @craftfocus Craft Focus is proud to be associated with and supporters of: ADVERTISING Account Manager Tracy Voice +44 (0)1376 538 555 tracy.voice@craftfocus.com EDITORIAL Editor Rachel Westall +44 (0)1376 514 000 editor@craftfocus.com Letistitch Lavinia Stamps
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