Lavinia is a very recognisable company. For those unfamiliar, please tell us a brief history of where it all began! When we (Tracey and myself) were working as ceramicists some 20 years ago, Tracey began using stamps to imprint designs into the clay and then began selling the stamps as products. These grew in popularity until they were no longer an accessory but the main focus. We branched from ceramics to paper craft and began turning Tracey’s handdrawn designs into polymer stamps, achieving an eye-popping level of fine detail. This has been the backbone of our business ever since and has skyrocketed the company’s growth. How has the company evolved? What has helped or hindered? Our product range has also grown beyond stamps into a great inventory of arts and craft supplies, including stencils, inks, papers, glitters and much more. Talk us through the current products you’re particularly excited about. Do you have a favourite? We take pride in our detailed polymer stamps, all hand-drawn by Tracey with fairy-fantasy inspiration. We’re likewise thrilled by our expanding collection of stencils and the vibrant colours of our Elements Ink pads and Dinkles pigments. My personal favourite? It’s always the new stamp collection. Our stamp inventory offers an entire magical world for customers to incorporate into their artworks and makes. Each new release brings fresh characters and elements of nature; each one adds depth to the Lavinia world and sparks new creativity. What designs have taken you by surprise with their popularity? Mystical, nature-inspired creations like fairies, trees and forest creatures consistently resonate with the community. The ‘Forest Realm Collection’ featuring woodland critters and foliage, has become especially popular — highlighting the enduring appeal of magical, organic motifs. Founded in 2006 by Tracey Dutton and Kevin Jones operating from a garden cabin, Lavinia Stamps has since expanded into a leading international seller, employing a team of over 20 across two locations in Ruthin. Tracey and Kevin tell us more... DREAMY DESIGNS 52
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