4 BUSINESS 74 Crafting on prescription Hobbycraft has just released new research, backed by mental health charity Mind, showing that 72 percent of Brits want healthcare professionals to widely recommend arts & crafts for mental wellbeing 76 Creativity & strategy Birmingham-based Guthrie & Ghani embarks on a colourful new chapter after course gives owner Lauren Guthrie the confidence to diversify and expand. 78 The road to net zero Tina McKenzie, Policy Chair, Federation of Small Businesses (FSB) explains what net zero has got to do with your business, and how you can help get there 79 AI, art and ownership Faith Capstick, Social Media & Communications Executive of ACID, looks at what Generative AI means for the giftware world 46 39 SHOWS 21 Shows, news & events Stay up to date with what’s happening in your industry 26 Creativeworld trends We take a moment to explore the three new trend worlds you can explore at the upcoming Creativeworld in Frankfurt in February 2026 28 India: A global beacon in gifting India’s grand gifting story: a culture that moves hearts – and markets. Here, the team from Gifts World Expo & Paperworld India, tell us more... FOCUS ON 36 Hardicraft Ichelle Rustad Hauger, marketing manager at Hardicraft talks to Craft Focus about their innovative kits, all designed, assembled and produced in The Netherlands 52 Lavinia stamps Founded in 2006 by Tracey Dutton and Kevin Jones operating from a garden cabin, Lavinia Stamps has since expanded into a leading international seller, employing a team of over 20 across two locations in Ruthin. Tracey and Kevin tell us more... 69 Retailer interview Djamel Benziane, Director, shares more about Aberston.com, a curated B2B wholesale marketplace designed to connect small, design led brands with independent retailers 52 50 13
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