37 COMPANY PROFILE HARDICRAFT Oosterveldsingel 10 7558 PK Hengelo info@hardicraft.com +31 53 750 50 01 https://www.hardicraft.com/en new collection featuring zoo animals and animals with clothing, which has been a great success with retailers and customers alike. Hobby & crafts have boomed over the last two years! Have you noticed any new trends? Since the pandemic, Hardicraft has experienced tremendous growth. Our audience has broadened significantly, attracting not only a wider range of shops but also younger customers, which we find particularly exciting. While we always keep an eye on emerging trends, we remain true to our own distinctive design style, ensuring that every kit reflects our commitment to high-quality materials and craftsmanship. This balance between innovation and signature style allows us to continually offer products that are both trendy and timeless, maintaining the premium quality that retailers and customers have come to expect from Hardicraft. How would you advise a retailer who is interested in stocking your products? At Hardicraft, we believe that stocking high-quality kits should be simple and accessible for every retailer. That’s why we have no minimum order value or purchase quantities, making it easy for both small shop owners and large wholesalers to buy from us. This low-entry approach ensures that even the smallest businesses can offer our premium products, while larger partners can scale their orders as needed—all without barriers. What sets you apart from your competitors? Hardicraft has invested in product innovation by introducing its own-brand premium cotton and mélange yarns. This step gives the collection a distinctive look and ensures consistent, reliable quality across all kits—something we’re genuinely proud of. In parallel, Hardicraft launched Step Along, a multilingual, QRenabled digital instruction platform that keeps patterns up to date, reduces paper and translation overhead, and makes after-sales support easier for shops and customers alike. Do you visit any trade shows? Do you plan to visit any soon? We’re always present at h+h cologne, h+h americas and Creativeworld Frankfurt. What are you looking forward to most over the next year? At Hardicraft, we always look forward to trade shows, where we can meet our existing customers and welcome new ones. These events are a vital part of staying connected with the retail community. Behind the scenes, we’re also busy developing exciting innovations such as Step Along and enhanced YouTube support, which we can’t wait to launch. These tools are designed to make it easier for our partners to use our products, stay inspired, and engage their own customers in new and innovative ways. What new products can we expect from you in the future? At Hardicraft, innovation is at the heart of everything we do. We develop new products every quarter and will continue to do so, ensuring that our collection stays fresh, inspiring, and aligned with both current trends and our signature design style. This commitment allows retailers to regularly offer something new to their customers while maintaining the high-quality standards Hardicraft is known for.
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