73 RETAILER INTERVIEW When did your e-commerce shop open and what was the reason for opening online? I sell my yarn and macrame online via several different platforms, including my own website, TikTok, eBay, Facebook and Instagram and have been for a few years now. How has business been since the Covid restrictions lifted? Since Covid yarn sales have changed, I sell more in the shop than i do online now. As times have changed, so have we. We sell and offer so much more now than just yarn. Social media is the best advertising platform for me, as well as word of mouth. Do you have any plans for the future of the store? We already offer a vast range of workshops at The Ark however we’re always looking for brand new ideas and creative talent. Do you have any tips for people looking to start their own retail venture? My tip for anyone looking to start their own venture is: don’t wait just try it. If not, you’ll never know what’s possible. I took the leap and haven’t looked back. What is the one product you couldn’t live without? The one product I couldn’t live without would have to be my yarn spinner/holder to hold and unravel my yarn while I crochet. Also, my phone, a boring answer I know but I run my entire business from it. Crafty Lasty Yarn T/A The Ark Side Entrance, The Regal Complex Sea Road, Felixstowe Suffolk IP11 2DH
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