Articles

Here is a selection of features from Craft Focus magazine.

 

Shout about your business

Sara Davies discusses the importance of building good relationships with the media ... read more

 

Rethinking retail

CEO Ian Tomlinson talks omni-channel retailing: blurring boundaries, converging sectors and convenient choices... read more

 

The power of face-to-face

We caught up with some key players in the craft industry exhibiting at CHSI Stitches in February to discover what the power of face to face means to their business. ... read more

 

Lights, camera, action!

Michael O'Connor, PR & Marketing expert from Grey Sergeant, explains how you can make your business more human by vlogging and live streaming. ... read more

 

How social is your business?

Lee Nicolaou, Marketing Manager from Business Agent, shares how to stay on top of your game with social media ... read more

 

Stand up and be counted

Dave Angus, European Key Account Manager at Glue Dots International, gives us his unique insight into how to make the most of trade shows. ... read more

 

Look, listen and learn

We talk to Jamie Martin, CEO at Hochanda, about how the company is helping the interest in crafts to flourish... read more

 

Original or copy: do you know the difference?

Dids Macdonald, ACID's CEO, looks at the biggest IP myths in the design industry ... read more

 

Laying the groundwork for e-commerce

Intelligent Retail's David Fairhurst explains why it pays to plan ahead when launching a new e-commerce website. ... read more

 

Increasing the demand for cross-stitch

We asked Emma Strothers, owner of Solocrafts, what sort of products should a retailer who's new to needlecrafts consider stocking to attract cross-stitchers? ... read more

Fabric Freedom
Crafters Companion Limited
Hunkydory Crafts Ltd