Innovations, new product ideas and sales concepts bring trade up to speed with the three international consumer goods fairs Christmasworld, Paperworld and Creativeworld, as well as the new Floradecora trade fairs.

With 2,938 exhibitors from 63 countries (2016: 2,855*) countless new contacts and well-filled order books were made. More than 85,400 trade buyers from 154 countries (2016: 82,097*) attended the Frankfurt fair over the five days to order goods for next season and establish important trading relationships. "The solid growth in exhibitors and visitors by more than 3 per cent confirms: our Frankfurt consumer goods fairs Christmasworld, Floradecora, Paperworld and Creativeworld are the international hub for the trade all over the world", is the assessment of Detlef Braun, Member of the Executive Board of Messe Frankfurt. "The top purchasing decision-makers for all sales channels are represented - more visitors made their way to Frankfurt than a year ago, especially from Germany. At the same time, the high international spread of 60 per cent provided tremendous export opportunities for the manufacturers", he adds, having had numerous discussions with associations and exhibitors.

Three quarters of the total visitors come from top management and have the requisite decision-making authority, which underlines the particularly high visitor quality. The extensive range of products at the four concurrent trade shows especially attracted buyers to Frankfurt from Italy, Russia, Argentina, the US and Japan. The reason for this: "They encounter highly complementary product ranges here - unlike at any other exhibition", says Braun. The products range from Christmas ornaments and seasonal decoration in conjunction with fresh flowers and plants, to hobby, craft and art supplies, and extends to gift items, paper articles, stationery, school requisites and office supplies.

True innovations and new products at the right time result in satisfied trade visitors The results of the visitor survey confirm that the product portfolio is right: Significantly more than 90 per cent of visitors are either satisfied or very satisfied with the spread of products and manufacturers, as well as with the trade fairs themselves. Compared to last year, this value increased along with the exhibitors' satisfaction with the fairs, ordering behaviour, and the quality of visitors.

For more information visit www.messefrankfurt.com/frankfurt.

Posted: 14 February 2017

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