Today, creative crafts and homewares companies like Papermash, Sian Zeng and Chocolate Creative are offering an alternative, Bright Friday, where instead of offering discounts, they'll donate 15 per cent of their sales to the healthcare and emergency medical aid charity Doctors of the World UK.
Lynne Robinson, owner of Papermash, decided to create Bright Friday and partner with Doctors of the World after becoming aware of their work with refugees in Calais and on the Greek islands, as well their London clinic in Bethnal Green, which offers services to excluded groups such as refugees and those with no fixed address.
“On such a crazy shopping day as Black Friday, we wanted to do something positive and use that spending to help support a charity whose work we admire for the work they are doing with refugees in Calais and also with vulnerable groups in their London clinic,” comments Lynne Robinson from Papermash.
Tom McKenzie, Business Development & Innovation Manager from Doctors of the World said, “Doctors of the World love the idea of turning something driven by major corporations and profit, into something good. By supporting Bright Friday tomorrow, you're not only supporting independent retailers but directly helping refugees, who are often feeing conflict or persecution. The funds raised by Bright Friday are even more urgent as we move into winter, temperatures drop and conditions deteriorate further.”
You can visit their specially-built website now - www.brightfriday.co.uk. They'll also be using their mailing lists and social media channels: @brightfridayuk, @DOTW_UK and #givebackonblackfriday to encourage customers to donate £3 by texting DOCTOR to 70660 if they don't want to buy anything.
Posted: 27 November 2015
Look through our regularly updated list of trade suppliers and wholesalers.