Craft supplier Crafter's Companion has secured the official license for the Downton Abbey papercrafting collection, and is set to unveil the new range to the trade week commencing 21st September.
The launch marks the company's biggest licensed product launch in more than a decade and coincides with the eagerly-anticipated final series of the TV show launching Sunday 20th September.
Crafter's Companion is the exclusive papercraft licensee in both the UK and USA for the show that has become the most successful British drama ever created. As part of the deal, the company has developed a range that consists of embossing folders, metal dies, triple CD set, stamps, paper pads, toppers and a large variety of embellishments.
For maximum impact at a trade level, the dies and folders are expected to hit the shelves of craft retailers Monday 21st September, the morning following the showing of the first episode. Sara Davies, founder and sales director at Crafter's Companion, said: “This is without doubt one of the most exciting launches we've ever been involved in as it involves an absolutely blockbuster of a show that people adore. As a company, we're going as big as we can with this collection and are supporting our trade retail partners with various initiatives to ensure the range flies of the shelves in craft stores across the UK.”
Set in an Edwardian country house at the turn of the 20th Century, Downton Abbey portrays the lives of the Crawley family and the servants who work for them. Full of splendour and passion, romance and heartbreak, scandal and rumour, the show is the one of the most successful British drama exports to date. The critically acclaimed and multiple award-winning series has become a worldwide phenomenon with average viewing figures in excess of 10 million in the UK alone.
Sara added: “The papercrafting collection we've developed for Downton Abbey is simply exquisite so fans of the TV series can create beautiful craft projects in the style of their favourite characters.”
For further information, visit http://www.crafterscompanion.co.uk/
Posted: 16 September 2015
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