Consumers the world over and especially in the UK love their stationery, and never more so than today with its new found fashion status and feel good qualities, and its useful!
They – and those who supply them – will be in their element next week, starting on today with the first day of National Stationery Week, with the first ever World Stationery Day being celebrated on Wednesday, April 29. Tomorrow and Wednesday, April 29 it's the turn of the trade when retailers, suppliers and dealers come together at the stationery event of the year held at the Business Design Centre in London.
This year's London Stationery Show is the biggest yet, with many of the biggest – and newest - brands in the industry offering the biggest choice of stationery and writing products at any UK exhibition.
It's the show's fourth consecutive year of growth with stand numbers increasing from 116 to 135 this year, and the products and brands of well over 200 different suppliers from around the world represented.
“The London Stationery Show is dedicated to stationery and writing products and attracts not just mainstream stationery buyers, but also those for whom stationery adds a colourful, eye-catching pick up line such as visitor attractions and bookshops, and those where a display of high-end writing instruments and gift stationery will complement their main offer, such as retail jewellers, boutique/lifestyle stores and gift shops. “We're seeing growth in writing products, notebooks, licensed stationery and social stationery in particular. There appears to be no diminishing of appetite for the use of handwritten notes, despite the continuing use of digital technology,” comments show direct Chris Leonard-Morgan.
A recent YouGov poll* carried out on behalf of National Stationery Week shows that handwriting remains as important as ever, with the overwhelming majority of people surveyed saying they believed it was an important tool and that it is vital children are taught handwriting at school.
“Perhaps it is because we can make the choice between sending a text, email or a handwritten note that our selection of stationery and a pen has become more pertinent. Your pen, handwriting and what you write on is all very personal,” comments Chris.
This year's show includes two presentations to mark the first World Stationery Day; one from the UK's leading stationer Paperchase and the second from trend forecasting agency Scarlet Opus.
“It will be fascinating to learn what these presentations add to our understanding of why the stationery market is holding up so well!” says Chris.
The London Stationery Show opens for business at 9.30am on Tuesday, April 28. Visitors can pre-register for the show via www.stationeryshow.co.uk.
Posted: 27 April 2015
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