h+h cologne was the meeting place for hand-crafts and hobbies last weekend and attracted more than 14,800 visitors from 74 countries with a record level of international visitors.
The result of h+h cologne 2015, which came to a close on Sunday, guaranteed high spirits across the board. With more than 14,800 visitors from 74 countries attended the event, marking a further chapter in the success story of h+h cologne. With a 68 percent share of foreign exhibitors and for the first time a 30 percent share of foreign trade visitors, the International Trade Fair for Creative Handcrafts and Hobbies confirmed its role as the industry's most important trading platform worldwide.
With an increase in the number of exhibitors of around 6 percent and in total 379 exhibitors from 43 nations including 67 new exhibitors (17 percent), h+h cologne 2015 was completely fully-booked.
The event presented the world's largest spectrum of products and techniques in the areas knitting, crocheting, sewing, embroidery and crafting to the international specialised trade.
Chief Operating Officer of Koelnmesse, Katharina C. Hamma drew an overall positive conclusion for the trade fair: "The development of h+h cologne as the top international trading place of the industry at its Cologne location is an impressive success story. The continual growth in the number of exhibitors and the ongoing strong visitor attendance as well as the increased level of internationalisation clearly demonstrate the huge significance of the trade fair as a growth driver of the industry."
Trending themes Self-made is in and this is an ongoing trend for forthcoming years according to the outcome of the current DIY trend analysis of the Future Institute, which the Initiative Handarbeit presented during the trade fair. Expressed in market figures The overall market for handcraft supplies totalled 1.3 billion euros in 2014, measured in end consumer prices. The analysis also revealed that the sewing sector continues to boom and is especially becoming more and more popular among the target group of young people. Hand-knitting wools and fabrics make up three quarters of the overall market and has been the major growth drivers of the past years, according to the Initiative Handarbeit. Fabrics saw a growth of 20 million euros up to 450 million euros - a considerable increase. New handcraft fans are increasing. This is also corroborated by the development in the sewing machines segment.
According to the current DIY trend analysis, this is a long-term development. Do-it-yourself has long since become more than just a pastime. According to the trend researchers, it's an expression of the modern lifestyle. Hedi Ehlen, Chairman of the trade fair committee of the Initiative Handarbeit e.V. also confirms this development. She is particularly delighted about the growth in the target group of younger people. "It's simply fantastic for example that the youngsters are so enthusiastic about sewing. Some sewing courses for children are booked out weeks and months in advance.
Handcrafts are no longer just a hype, but have since become a mainstream hobby across the different sectors of the society. The market will profit from this long-term." Ehlen added that this was clearly demonstrated at h+h cologne by the huge enthusiasm shown for the new products presented.
The trade fair's supporting programme also went down extremely well. The level of interest shown in the offers was constantly high over all days of the fair. In addition to the big trend fashion show and the workshops, the stage of the event area My Lovely Livingroom particularly attracted huge crowds of trade visitors.The Talk Sofa saw well-known authors and creative experts discuss themes such as living worlds, individual fabric design or up-cycling.
Industry experts gave insider tips for a trendy home and participants included among others makerist founder and CEO Axel Heinz and the TV presenter and interior design expert Eva Brenner (RTL II, "Zuhause im Glück"/Happy at Home).
The next h+h cologne will take place from 18 to 20 March 2016.
Posted: 30 March 2015
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