ICHF Events has been hailed an outstanding success following its shows at the NEC, Birmingham at the weekend. Cake International – The Sugarcraft, Cake Decorating & Baking Show and Crafts for Christmas, Hobbycrafts and Art Materials Live drew more than 65,000 visitors between them.
Cake International – The Sugarcraft, Cake Decorating & Baking Show is the largest show of its kind in the world and saw 25,000 visitors attend the three-day event. The show was opened by master chocolatier Will Torrent and cake decorating extraordinaire Mich Turner. Stars of past Great British Bake Off shows were also demonstrating and book signing over the weekend. Cake International has continued its success at venues across the country including EventCity, Manchester and ExCeL, London.
Troy Bennett, joint managing director at ICHF Events said: “It's really encouraging to see such fantastic visitor numbers at both shows. Our numbers at Cake International remain high and reflect the growth and sustainability of the cake decorating and baking industry as a whole. The show at the NEC has almost doubled in size in recent years and our competition entries have also seen a substantial growth with entries exceeding the highest of expectation. We have seen 70 per cent exhibitor bookings for 2015 which is very promising.”
The show received more than 1000 competition entries from competitors all over the world. Stunning pieces featured in over 26 categories including a life-sized cake of Katniss Everdeen from the hit film The Hunger Games which received a gold medal at the show and featured in the press across the globe. Creator of this media phenomenon, Lara Clarke, an amateur baker from Brownhills, West Midlands is said to be thrilled at her achievement.
The highly coveted 'Best in Show' award went to Rita D'Ascenzo from Italy for her floral arrangement made entirely of sugarpaste. Cake International ran alongside Crafts for Christmas, Hobbycrafts and Art Materials Live, which attracted over 40,000 craft fans throughout the four-day event. Offering three shows for the price of one, there was a wide range of crafts, demonstrations and advice from over 450 exhibitors.
Troy Bennett continued: “Crafts for Christmas, Hobbycrafts and Art Materials Live are some of our best attended shows and it's great to have them running alongside each other at the NEC. Our exhibitors offer a high calibre of supplies, demonstrations and features, which encourages visitors to return to the shows year on year. It really is great to see these shows develop and continue to grow.”
ICHF Events will be returning in spring 2015 with six shows:
6-8 February - Stitching, Sewing & Hobbycrafts and Cake International held at EventCity, Manchester
5-8 March - Stitching, Sewing & Quilting and Hobbycrafts held at SECC, Glasgow
19-22 March - Sewing for Pleasure, Fashion Embroidery & Stitch and Hobbycrafts held at the NEC, Birmingham
27-29 March - Stitching, Sewing & Hobbycrafts incorporating Fashion Embroidery held at ExCeL, London
27-29 March - Cake International – The Sugarcraft, Cake Decorating & Baking Show hedl at ExCeL, London
Posted: 13 November 2014
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