John Lewis, Sainsbury's and Ryman among big names backing 2014 National Stationery Week. Some of the UK's biggest retailers are among the high-street brands that have pledged to help Get Britain Writing this year as part of National Stationery Week, promoting the importance of handwriting in hundreds of stores across Britain.
Department store John Lewis, supermarket giant Sainsbury's and the UK's leading stationer Ryman are among a raft of businesses that have so far signed up to back this year's National Stationery Week campaign, promising to champion writing and stationery in their stores, online and on social media from March 31 – April 6.
Get Britain Writing is a year-round campaign which also focuses on getting children picking up their pens. National Stationery Week is the culmination of the campaign, a week-long promotion organised by the London Stationery Show, which aims to stimulate the timeless tradition of writing by hand by emphasizing its relevance and importance even in an electronic age.
Last year many multiple and independent retailers promoted the campaign on websites, in-branch and on social media channels. This year, the National Stationery Week team have made getting involved easier than ever for businesses, providing pre-designed POS displays and supporting material free of charge, online.
Campaign organiser Chris Leonard-Morgan said: “Retailers who share our views on the importance of handwriting are key to the success of the campaign. They are perfectly positioned to help spread our key messages in the aisles of some of the most popular stores in the UK. “We're delighted that some of the largest retailers in Britain are pledging their support to National Stationery Week and are still welcoming the involvement of other retailers, big and small, that wish to get behind our campaign, both during the Week and beyond.”
Other retailers that have so far signed up to back this year's National Stationery Week include The Pen Shop, Funky Pigeon, Poundland and Hobbycraft. National Stationery Week is sponsored by Post-it, Sheaffer, Faber-Castell, Letts Filofax and Zebra Pen, and supported by the Greeting Card Association, National Handwriting Association, Writing Instruments Association and the Post Office.
National Stationery Week,
T: +44(0)1902 837 408 to talk to Rachel Smallman or Kirsty Bosley
E: email@example.com or firstname.lastname@example.org.
Or you can tweet @NatStatWeek using the hashtags #NSW14, #GetBritainWriting, #GetKidsWriting #LoveStationery.
Posted: 25 February 2014
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