Following the news that emap's Intellectual Policy (IP) is to be ramped up after meetings with ACID's Dids Macdonald on behalf of the Spring and Autumn Fair IP Steering Group, a new layer of IP focus is being included in a confirmation letter to all exhibitors when they sign up to either exhibition. This will confirm that they have responsibility to adhere to all emap's terms and conditions including outlining what evidence will be required to prove IP ownership. They will need to confirm:
* They own the intellectual property rights or have the right to market and sell the products on their stand
* They do not infringe the intellectual property rights of a third party
* Their products will not be inaccurate, obscene, defamatory or disreputable
* 'The Exhibition Organiser' reserves the right to remove products from stands if it believes they are infringing those of a third party
Mike McLintock of 95Percent Ltd who was a prime contributor in one of the emap/ACID meetings said, "Most media has full IP protection so it is outrageous the same is not true of the design industry. Our frustration at being unable to remove a clear copy at the last Spring Fair convinced us to challenge emap to join us in ensuring those that insist on copying pay a high penalty."
ACID's CEO Dids Macdonald added, "The exhibition industry in the UK it is worth £9.3 billion which is no great surprise because exhibitions and trade fairs are still the most important venues and launch pads for marketing and testing new products and ranges. If exhibition organisers like emap are encouraging innovation as a key market differentiator, there is an onus to communicate a zero tolerance of IP theft to both exhibitors and visitors. Following meetings held over the past 18 months and the submission of draft documents, I am delighted that emap are tangibly supporting the creative industries with a new, revised IP focus. Having worked positively with Spring and Autumn Fairs over the last decade, providing support with the ACID Exhibition Protocol for complaint handling, this is a real USP for all existing and potential exhibitors to their exhibitions."
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