The Campaign for Wool is a five year initiative launched by HRH The Prince of Wales and the British Wool Marketing Board. It aims to educate consumers about the benefits of wool and promote it to a national audience to help support and grow the industry.
Run by a coalition of industry groups convened by HRH The Prince of Wales, the campaign launched in October 2010 during 'Wool Week', which saw over 100 retailers in the UK celebrating the material with woollen window displays, knitting events and occasions which saw sheep popping up in the most unexpected places across the country.
For 2011, The Campaign for Wool has been even bigger, with a calendar of events launched across the globe. One such event was a wool fashion parade which took place at Spitalfields City Farm recently. The show featured the stunning creative designs of London College fashion student Melissa Roberts, all produced from sustainably sourced yarns from such fibres as Shetland wool, lambs wool and merino wool. The models were accompanied down the catwalk by sheep.
Wool Week this year will take place 5th-11th of September.
Look through our regularly updated list of trade suppliers and wholesalers.