Three UK gift shops have been shortlisted for the first ever YOSCAs - the small business version of Hollywood's annual film ceremony. The Yell Online Small Company Advert awards have been created to honour the best films made this year by independent companies, including arts and crafts shops across the nation.
'Best Film' nominees, Millers Creativity and Artrageous and 'Best Performance' finalist, Allan's Gift Centre will be representing the arts, crafts and gifts sector against seven other business categories in the prestigious awards - and there's still time to make a video of your own and enter.
Matthew Bottomley from Yell, which runs the awards said: 'Short films screened online to let customers see first-hand what businesses, their bosses and staff are really like, are predicted to take over from ordinary advertising.
'In the past, only the big companies could afford to make commercials about themselves and pay to show them on television. Now even the smallest shop or business can shoot its own film, put it up online and might even get an audience of millions if it goes viral.'
Businesses that think they can do better are encouraged to visit www.yoscas.com and create their own 10 second film to be entered into the awards, before the competition closes on 26th November 2010. The video will also be uploaded to the Yell.com website for free and is open to any business whether a Yell advertiser or not.
A 'People's Choice' shortlist will be announced at the end of November once all entries have been received. A selection of films chosen on their creativity will be opened up to a public vote with the video receiving the most votes winning a two minute video filmed by the Yell.com professionals.
You can view Allan's Gift Centre's entry video by clicking here.
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