Craft Focus - Jun/Jul (Issue 67)

that continues to evolve. I enjoy meeting fellow crafters and learning from them how they have progressed. There are some really inspirational people working in our industry. It is also particularly exciting and rewarding to hear from customers. Nothing beats hearing how one of your kits has been loved or helped the user to relax and enjoy some me-time. You exhibited CHSI Stitches this year – how did the show go for you? CHSI Stitches was our first ever trade event and we were overwhelmed by the response that we received. We have now increased our stockists as a result and have welcomed some super independent shops into the pixel family. I couldn’t be happier with the outcome and look forward to attending again next year. Where and how can retailers buy your products? Visit our trade website, pixelhobby.org. uk, which has details of to see our range of products and then contact us via email at sales@pixelhobby.org.uk with your order. We pride ourselves on working with any size of company and we have starter packages to suit all retailers and budgets. We like to work with our stockists on an individual basis to establish which products will work best and we are always available to help with ideas. We love to hear from our retailers. Can you tell us about your summer holiday competition? I look forward to our summer holiday competition every year! It provides an increased growth in sales for our retailers and we get to see their customers’ own design work using Pixelhobby materials. The contest introduces more crafters to our brand and as a result, encourages repeat business during the busy run-up to Christmas. Each of our retailers advertises the competition and most hold workshops for their customers to enter. This year’s event will challenge crafters to design a card kit. Each retailer will select a winner, and there will be an overall UK champion who will receive £50 RRP of Pixelhobby goodies. Each regional finalist will also have their design made up into a kit. We know that our customers are a talented bunch, and our first ever prize winner’s kit is now one of our most popular lines. A retail workshop stand costs £79 plus VAT and provides shopkeepers with a great way to introduce the craft and supply easy, mess- free workshops for families throughout the summer holidays. What can we expect Pixelhobby over the coming months? There’s no doubt that 2018 has proved to be our most successful year yet and we have exciting plans for the future, including more exclusive designs and regular appearances on Hochanda. My aim both this year and next is to personally visit all of our retailers and offer demonstrations. We also have a few other projects in the pipeline so watch this space! Pixelhobby UK +44 (0)1278 429 804 pixelhobby.org.uk craft focus 99 up and coming