Craft Focus - Jun/Jul (Issue 67)

48 craft focus letters of note Creative flair Ideal for those who like to add a little style to their creative endeavours, the Pukka A4 Colour and Personalise Project Book features ample design space for the user to provide their own embellishments. The product has six covers which can be coloured, as well as adorned page footers. It’s available from Office Monster in packs of three and retails at £13.09. +44 (0)800 321 3651 officemonster.co.uk Sounds write Pentel is embarking on a major campaign to promote its flagship range, EnerGel, to teens and young adults across the UK and Ireland, focusing on the exam and back to school periods. “We know that a massive part of student life is spent studying and revising for exams, which can instil a sense of fear and dread,” says Wendy Vickery, Marketing Manager. “It’s our aim to become a ‘study buddy’, helping students through these challenging times by providing a forum of inspiration to help them share motivational tips, coping mechanisms and revision action plans. We’re partnering with student ambassadors to create a series of videos on revision and exam-based themes to launch our Star Buddy campaign, using social media to engage with the student community and encourage them to send in their tips and advice for others to share.” EnerGel pens contain quick-drying ink, which means they’re ideal for both left and right-handed writers, and there are 12 vibrant colours. Last year Pentel also launched a new collection of Hybrid Dual Metallic pens, and has already sold more than a quarter of a million. “We believed the product had the potential to take the industry by storm and I’m pleased to say it’s proving every bit as popular as we hoped it would be,” adds Wendy. “We know that all gel pens offer a rich depth of pigment ink colour and allow us to write smoothly, but this range goes one better, producing different shades on dark or light-coloured paper, with iridescent effects that are nothing short of amazing.” There are eight pens in total, but the product’s use of pigment dye and glitter means 16 colours can be seen. It retails at £2.25 per unit, and merchandising counter displays are available. +44 (0)1793 823 333 pentel.co.uk Busy days Brand new stationery label YOLO is launching an exciting range of organisers, diaries and planners specifically aimed at people with hectic lives. The company is run by two busy mums, and its YOLO message stands for ‘Your Own Life Organised’. Planners retail at £15 while organisers cost £20. yourownlifeorganised.com