Craft Focus - Feb/Mar (Issue 65)

4 craft focus business advice how to get ahead 102 Sara Davies MBE, founder of Crafter’s Companion, reveals how to stay one step ahead of the game the psychology of imagery 112 David Fairhurst from Intelligent Retail explains how to capture the imaginations of your customers in an age of declining attention spans making your blog work 122 Every craft business needs a blog, and a carefully planned editorial calendar is key to its success, says marketing expert, Michael O’Connor from Grey Sergeant focus on the pen is mightier 34 Zebra Pen’s Daniela Miccardi explains how the historic stationery brand has earned its stripes within the UK marketplace a stitch in time 76 Susan Ryder, managing director at cross stitch specialist, Heritage Crafts, reveals what’s new for 2018 what’s trending – purple haze 101 Take inspiration from Ultra Violet, Pantone’s colour of the year editors’ picks 115 Stock up for the Easter holidays with our pick of children’s craft kits tried and tested 130 Sarah Gallivan puts Hawthorn Handmade’s Unicorn mini needle felting kit through its paces 34 76