Craft Focus - Feb/Mar (Issue 65)

Can you tell us a little about the history of Zebra Pen? Zebra Pen was founded in 1897 by Mr Tokumatsu Ishiwaka. The company adopted the zebra as its symbol in 1914 to reflect Mr Ishiwaka’s desire that all members of the business would share a similar sense of togetherness and solidarity whilst making indispensable writing instruments. In 1992, Zebra Pen (UK) Ltd was established, becoming one of the largest international subsidiaries of the Japanese brand. Since then, we have gone from strength to strength, producing exciting and innovative products. Can you outline your key product ranges? We currently have four categories, which include everything from functional, reliable writing instruments to fashionable, original stationery. Our classic collection offers designs that act as an essential addition to any work desk or pencil case. Our funky range is bursting with fun and colour, and each product is designed to stand out and brighten up every writing task. There is also the signature range, with pens that are ideal for an extra special occasion. The whole category is designed with the writer in mind, and each easy-to-use design has a sculptured grip and unique lead protection system filled with rapid dry ink. Our final range is art and craft, a new collection for 2018. Each beautifully designed and produced pen caters for those who seek to be creative and artistic. The collection will be available later this year. What are your current best-selling writing designs? The most popular product at the moment has to be our Z-grip classic ballpoint pen. It is an ideal choice for any writing occasion. However, following extensive market research we are certain that our new art and craft range will give it a run for its money. People of all ages and abilities are becoming increasingly invested in exploring creativity, so we are really excited to get our products out there. Is handwriting and penmanship still important in the digital age? Yes, it is incredibly important. Despite there being a growing interest in digital products, we still believe that traditional forms of communication are invaluable. A handwritten letter or set of notes delivers a message with individuality and uniqueness, unbounded by technological restrictions. There is a wonderful quote by the writer, Natalie Goldberg, that truly encapsulates the essence of penmanship, “handwriting is more connected to the movement of the heart”. Why should retailers be stocking your writing products? There are many reasons. Our award-winning designs are durable, dependable and desirable. Every piece is produced to the highest standard, which means retailers can rely on us to ensure that their customers are happy and receive maximum pleasure whilst using our pens. Zebra Pen’s Daniela Miccardi explains how the historic stationery brand has earned its stripes within the UK marketplace the pen is mightier 34 craft focus