Craft Focus - Dec 2017/Jan 2018 (Issue 64)

What are your most popular products, and what products would you recommened to retailers that are considering stocking for this sector for the first time? FMM SugarCrafts is probably best known for the innovative tappit range. These tools are perfect for making letters, numbers and shapes to decorate cakes and plaques. By ‘tapping’ the flexible strip on a board or side of a table, the individual motif is easy to remove. Our best-selling lines include all the basic equipment required to get started with cake decorating such as a smoother impression mats to emboss the sugarpaste, and all the essential modelling tools. The novelty cutter range is also extremly popular and includes a set of fluffy clouds, picket fences, and unicorns. Not only are these products great for beginners as they’re so easy and simple to use, they’re real time savers for busy cake professionals where time is money. Our innovative Easiest Ever range has revolutionised the way people make sugar flowers – it takes minutes rather than hours to make a selection of pretty flowers. In addition to our first product – the easiest rose, we now have a carnation, peony and beautiful ranunculu set in the range. Have often do you launch new products, and there any new ones in the pipeline for 2018? We’re continually bringing new products to maket throughout the year, and have got a great selection of products that we’ll be launching in the spring of 2018. With social media, image sharing and programmes like The Great British Bake Off – baking is definitely back in the limelight. How do you keep up with the trends? FMM SugarCrafts constantly watches the trends that are emerging in areas such as hobbies, homeware, gifts and children’s toys to see what people are becoming interested in. Monitoring different styles of cakes that are emerging is also part of what we do to ensure that our products are meeting market needs. How can retailers get to see the FMM Sugarcraft ranges? We have two websites now – fmmsugarcraft. com and fmmfuncraft.com or if retailers prefer to talk to someone, you can call +44 (0)1442 292 970 and we’ll be happy to give you any information you need. FMM Sugarcraft +44 (0)1442 292 970 sales@fmmsugarcraft.com fmmsugarcraft.com fmmfuncraft.com craft focus 43 company profile