Craft Focus - Dec 2017/Jan 2018 (Issue 64)

4 craft focus business advice Create an amazing marketing plan for 2018 40 Michael O’Connor from Grey Sergeant discusses a marketing plan that’s easy to adopt for your business getting the right domain name 74 David Fairhurst from Intelligent Retail explains how to avoid the pitfalls of choosing a domain name stop worrying, craft a plan and get moving 82 How to comply with the new General Data Protection Regulation coming into effect in May 2018 how to avoid the January blues 105 Sara Davies MBE, founder of Crafter’s Companion, discusses how to take advantage of the January sales focus on celebrations with cakes 42 Grace Clements of FMM SugarCrafts, explains how the company has been able to stay ahead of the cake decorating game a perfect finish 76 Rhys Betteridge talks to us about how PlastiKote continues to come up with creative paints for the DIY market what’s trending - flight of fancy 100 Unicorn-mania has hit the craft sector editors’ picks 103 Amigurumi is big business – we talk mini knitted characters tried and tested 114 We put the Gleener 2in1 fabric depiller through its paces 100 TRADE-WIRES.CO.UK Unit 3, Zone A Chelmsford Road Industrial Estate, Great Dunmow, Essex, CM6 1HD Tel: 01371 238 013